9 Easy Ways to Thank Customers

Every business owner is thankful for their customers. Without them, the company ceases to exist. Businesses that actively thank their customers and show appreciation build loyal customers and stand to be more profitable than those that consider gratefulness an afterthought. Research shows that 68% of customers change brands because of “perceived indifference.” Having a quality product isn’t enough to build a loyal customer base. Businesses need to show a little love and care for the people responsible for keeping the company running! It is important to understand the benefits of thanking customers and selecting a few appreciation strategies to implement if you haven’t already! Here are 9 easy ways to thank customers.

Revolve your world around the customer, and more customers will revolve around you.
Heather Williams

Why thanking customers is essential!

Going above and beyond to thank customers cannot be undervalued. Here are the main reasons a business should implement a customer appreciation strategy.

  • It helps build strong customer relationships and trust
  • Increases retention
  • Creates brand advocates
  • Boosts long-term customer value

Easy Ways to Thank Customers

ways to thank customers

Offer expertise and education for free

Companies that readily share their expertise show their customers they want them to get the most out of their purchases. Sharing articles, posts, and videos with customers that help educate and equip them is customer appreciation gold! For example, if your business sells hand-poured candles. Share articles explaining how to get the most-even burn, reuse the candle container, or which scents are best for which moods. These things help customers love your product more and show that you don’t stop at the point of sale. Another excellent customer appreciation idea for a company that sells small appliances would be sending out reminders and informative emails to maintain the product, i.e., cleaning the filters.

Give back to the community

Nothing says you care more than supporting and getting involved in your community. Investing your time or resources to cause(s) your customers love shows you aren’t just out to get their money. The most successful example where this idea works is when the cause relates to the product or service the business offers. For example, a pet company that sells dog toys and gear donates 10% of its annual revenue to a local rescue shelter.

We make a living by what we get, but we make a life by what we give.
Winston Churchill

Create a personalized “thank you” video

With new AI technology, you could create a general thank you video with a code-based moment(s) where someone’s name is inserted. Before you think this is entirely unrealistic, consider the “Elf Yourself” videos! Here’s a sample script:

“Hey {Name},
Thank you so much for your recent {Brand name} purchase. We love what we do and know you will love your {product name}. You are the reason we do what we do. We would love to see you in action. Post a pic or video {wearing, using, etc.} and make sure to tag us!”

While this could take a little upfront design and planning, it makes the thank you more personal and fun! Customers love both.

Create a memorable unboxing experience

ways to thank customers

When a branded box arrives, it has a greater impact on consumer brand awareness. The customer gets the sense that your business cares deeply about your products arriving safely. Creating a memorable unboxing experience helps your brand tell its story in a way that drives customer loyalty.

Send thoughtful gifts

The key here is to ensure the gifts are thoughtful. Sending a branded pen is not an ideal representation of your business unless you sell paper goods. If that is the case, make sure the pen is extraordinary. The main idea around sending a thoughtful gift is to include something that is either personalized or practical. Some good examples of thoughtful gifts would be a travel-size hand cream included with the purchase of other skin care products. How about adding a glasses repair kit with a sunglass purchase? How about leather conditioner included when someone purchases a new handbag? Make sure to let your customers know they are a “bonus” so they don’t assume they came as part of the package.

Create a customer loyalty program

Rewarding your most loyal customers is always a good idea. The consumers who love your brand will share it even more, when they are recognized or rewarded for coming back repeatedly. According to Shopify,  as many as 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. And 66% of consumers say the ability to earn rewards changes their spending behavior. A million ways exist to develop a loyalty program, but the main idea is to keep your customers happy and engaged. Try a few different strategies and see what works well.

Handwritten notes

ways to thank customers

Handwritten notes are one of the easiest ways to show appreciation to customers. It isn’t expensive, and it doesn’t take a lot of effort to throw in a handwritten note. It might be challenging at scale, but creating thoughtful notes that rotate within orders can make a difference. You can even pay to have a robot handwrite your thoughts and send the cards! Check these 25 examples of thank you note messages that can be easily modified for your business.

Host Giveaways

Everyone loves a good giveaway. Create a giveaway for previous customers and potential new customers. These are especially effective when they involve new product releases or high-value items. Allowing previous customers to have extra entries is another way to say thank you. Just be aware of “giveaway rules” that vary by state, so you don’t inadvertently get yourself in legal hot water.

Showcase a customer of the month

An easy way to thank your customers is to showcase them. Whether you share a remarkable story via email marketing or on your social channels, highlighting why you appreciate a customer is special. Not only will the customer being featured love it, but others will also see that you notice when a customer is exceptionally loyal, patient, or kind. You can use any criteria relevant to your industry to select your customer. Keep in mind that some may not want to participate because of privacy. You can use an alias for your uber private consumers.

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There are many easy ways to thank your customers, but the most important thing is to do it! No matter how you decide to show appreciation, keep the customer at the center of your gratitude. Create a strategy that is personalized and practical. By implementing thankfulness, you will build stronger relationships and trust and increase long-term customer value. Ultimately, being a grateful company will translate to a healthier bottom line.

Falcon Fulfillment is in the business of helping companies get products into their customer’s hands, but to do it with the highest level of excellence. We can help include personalized notes with our kitting services, and we specialize in branded packaging options.

Get in touch with one of our specialists today, and thank you for being here. We are grateful to have the chance to serve your company!

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