3 Keys to Improving eCommerce Fulfillment Process

As an eCommerce business, your fulfillment process is one of the most important factors in your success. Poor fulfillment can lead to dissatisfied customers, lost inventory, and financial losses. A well-designed and optimized fulfillment process can improve customer satisfaction and ensure your business runs smoothly. Here are 3 keys to improve your eCommerce fulfillment process:

Keys to Improving eCommerce Fulfillment - Strategy1 – Have a Clear Fulfillment Strategy

A clear fulfillment strategy will ensure that your products are delivered on time, in good condition, and that your customers get the best possible experience. A good plan will involve selecting a method for order fulfillment that is cost-effective, flexible, and meets the needs of your existing customers. When determining which fulfillment strategy is best, it is crucial to consider future growth.  Here are the main types of eCommerce fulfillment strategies:

Merchant Direct Fulfillment

Merchant direct fulfillment, also known as in-house fulfillment, is best for small to medium-sized businesses with lower sales volumes. The benefits of this strategy include lower fulfillment costs (you only pay for shipping), complete control over the entire process, and the ability to add personalized touches to orders (hand-written thank-you notes, etc.). The drawbacks of in-house fulfillment are that it is time-consuming, you often pay higher shipping premiums with lower order volumes, and human error is common.


Dropshipping is a fulfillment strategy where the entire process is hands-off. eCommerce brands that use dropshipping can select, package, and ship their products directly to customers without ever having to handle the physical inventory in-house. This is a very effective strategy for start-ups with limited resources. The benefits of dropshipping are it takes very little upfront capital to get started, the manufacturer or vendor handles inventory management, and it is easy to market test new products. The limitations of dropshipping are lower profit margins, lack of inventory control, higher shipping costs, and delivery delays are frequent.

Third-Party Fulfillment (3PL)

Like dropshipping, the 3PL fulfillment strategy takes most of the headaches of shipping orders off your plate. This strategy involves partnering with a third party that handles everything from receiving, storing, inventory tracking, picking, and packing to final-mile delivery. Some 3PL companies even offer value-added services like returns management. The benefits of working with a 3PL to improve your eCommerce fulfillment include gaining insight and expertise, saving time and money, flexibility to scale for seasonal sales cycles, and improved customer satisfaction. The drawbacks of 3PL fulfillment include added costs, finding a reliable partner can be difficult, and sometimes customer service issues can become complicated.

2 – Streamline Your Processes:

Streamlining the eCommerce order fulfillment process is essential for businesses aiming to increase efficiency and customer satisfaction. Automating processes, optimizing warehouse layout, and integrating inventory and shipping systems are some of the best tactics to streamline the order fulfillment process. Here are a few others:

  • Automated Inventory Management 
  • Integrated Omnichannel technologies
  • Multi-site distribution centers
  • Optimized warehouse layouts and workflows
  • Reduce manual processes when possible

3 – Consider Outsourcing:

Outsourcing eCommerce order fulfillment can be a great way to improve efficiency. This process involves having a third-party logistics provider manage the inventory, packing, and shipping of orders for a business. It can enable companies to access warehouses and the latest technology to fulfill orders quickly and accurately. Outsourcing fulfillment can also allow businesses to focus on other vital areas, such as marketing, customer service, and product development. Additionally, outsourcing fulfillment can save money on labor costs, reduce their carbon footprint, and improve customer service. When looking for an outsourcing partner, select one with experience in eCommerce fulfillment that aligns with your business’s values. 

FALCON FulfillmentFollowing these 3 keys to improving the eCommerce fulfillment process will ensure your company is optimized for success. Whether you are a small startup or a growing business with skyrocketing sales, a well-designed process will help to keep your customers satisfied and ensure that your business runs smoothly. Here at Falcon Fulfillment, we are fulfillment experts. Our goal is to provide personalized partnerships to each of our clients. If you want to learn more about how working with Falcon Fulfillment can help streamline your fulfillment, reach out to one of our agents today.

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