Eco Expectations

Today, we see a growing rise in the popularity of eco-friendly packaging and eco-friendly fulfillment practices thanks to the growth of waste awareness.

Pollution has become a significant problem with the rise of fast convenience and online shopping.

That’s why it’s important to consider how your company is contributing to the growing need for eco-friendly practices.

Today, we’ll talk about how your company can satisfy your customers’ increasing desire to reduce carbon footprints through the use of eco-friendly packaging.
 

“In 2021, 84% of consumers expected their products to be easily recyclable and produced with recycled material”

According to The Recycling Partnership and SWNS

 

Why You Should Switch to Eco-friendly Packaging

Aside from meeting the rising demands of your consumers, the planet needs as much help as it can get.

When it comes to lowering your carbon footprint, it’s important for companies to enable and encourage their consumers to do the same.

By transitioning to an eco-friendly packaging process, not only will you meet the growing demands of your buyers, but you will also make a considerable impact in protecting the environment.
 

Customer Standards

Firstly, let’s talk about how customer expectations are shifting.

Standards rise year after year as businesses around the world begin to offer eco-friendly packaging and simplified ways of helping the environment.

According to the 2020 Global Buying Green Report, 67%  of consumers now consider themselves to be environmentally conscious.

59% said they are less likely to purchase a product that comes in unsustainable packaging.

That’s why it’s important to keep up with ever-growing standards and listen to the expectations of your buyers.
 

“Sustainability-marketed products grow 5.6x faster than conventionally marketed products.”

According to The NYU Stern School of Business

 

Better for the Earth

Secondly, eco-friendly packaging is better for the environment, and that’s just a fact.

By using eco-friendly packaging materials such as paper, cardboard, bioplastic, and corrugated bubble wrap, you can offer a greener buying experience.

You can also include instructions to reuse or dispose of eco-friendly packaging correctly.  This will result in your brand’s carbon footprint being reduced, as well as each and every one of your customers’.

Consider the potential impact that a single corporation could have by transitioning as few as 100 customers to a more eco-friendly fulfillment process.

Multiply that by 10, 20, and so on.  Each brand could have an enormous impact on the planet by one simple transition.
 

Better for Customers

By choosing eco-friendly packaging for your ecommerce brand you will decrease the amount of extra packaging delivered to your customers.

By doing so, you will minimize waste on your clients’ side while also giving them the sense that they are contributing to something positive.

You can also educate customers on how to reuse their packaging to eliminate waste and amplify the enjoyment of your brand.
 
eco friendly packaging
 

Brand reputation

Implementing an eco-friendly packaging method will exceed your consumers’ expectations and, as a result, improve the image of your company.

Eco-friendly companies come across as more appealing to customers, and the appeal is steadily growing.

When you offer your consumers a low-waste, environmentally friendly buyer experience, they will reward you with better referral ratings and increased word-of-mouth exposure for your brand.
 

“Brands that move to sustainable and recyclable packaging gain access to a larger group of consumers who aren’t even considering their products today.”

According to the 2020 Global Buying Report

 

Save Space & Money

Conserving resources will help you save money and free up inventory storage space.

All packaging should be kept to a bare minimum as part of an effort to reduce environmental impact.  You can conserve space by downsizing packages and lowering the quantity of material you use.

This will ultimately reduce the amount of storage space needed to maintain fulfillment supplies on hand.

Additionally, as a benefit of decreased shipment weights, you may be able to save money on shipping expenses.
 

Government Incentives

Lastly, we’ll talk about the possible incentives you might have by going green.

Today’s government recognizes the importance of environmentally friendly activities among consumers and companies.

As a result, if you switch to a more eco-friendly packaging method, you may be rewarded with government incentives in an attempt to encourage companies that go green.

Tax credits, subsidy advantages, and grants are examples of potential incentives.
 

How you can switch to Eco-friendly Packaging

When contemplating your transition to eco-friendly fulfillment, it may seem to be a daunting task at first. However, be assured that it’s simpler than you think.

  1. Start by switching to the eco-friendly alternatives of the materials you currently use.
  2. Reduce the size and space inside of your packaging.
  3. Find resources like ours for tips on making your consumers’ eco-friendly buying experience even more unique.

 

Transition to Recyclable & Biodegradable Materials

It’s important to take into consideration all of the resources you’ll need to execute a purchase transaction.

Recognize that there are environment-friendly alternatives to each of the things you now use and that some may even be less expensive than current packaging.

By contacting eco-friendly packaging wholesalers or your fulfillment provider, you can learn more about a variety of environmentally friendly packaging alternatives.
 

Decrease Package Size

Decrease the size of your packages to the absolute bare minimum.

Ideally, you should choose the smallest box that will adequately hold your item in place. By eliminating unused space, you make it possible to utilize fewer resources, thus lowering possible waste.
 

Include Recycled How-To / QR Code for Curious Customers

Consider including how-to instructions for your product’s repurposing or recycling options.

Explain the process of effectively helping the environment in detail so your customers feel involved and know their efforts are making a difference.

For example, those looking for a unique way to wow their consumers can try printing a QR code on the outside of boxes.

Buyers will scan the code with their phone’s camera and read step-by-step recycle instructions straight from their smartphone.
 

“53% of consumers are actively looking for recycling or sustainability information on their packaging.”

According to the 2020 Global Buying Green Report

 

Utilizing Falcon Fulfillment for Eco-friendly Packaging and More

It has never been simpler to make the switch to environmentally friendly order fulfillment.

By partnering with Falcon Fulfillment, you gain access to environmentally friendly packaging materials that can be used to minimize your brand’s carbon impact.

Set aside the time spent contacting wholesalers, determining what supplies you need, and determining the most cost-effective solution – we’ll arrange it all for you.

 

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