Jamie C. Winters

Bubble Wrap Appreciation Day

Bubble wrap is more than just a packaging protector – it’s also a beloved toy for both kids and adults! Additionally, the popping is uniquely satisfying and even soothing. Bubble Wrap Appreciation Day allows us to reconnect with the simple pleasures of plastic bubbles.

Furthermore, bubble wrap was invented in 1957 by engineers Alfred Fielding and Marc Chavannes, originally as a textured wallpaper. But it failed as a decoration and they soon realized its superior protective qualities as packaging material.

Sealed Air Corporation now manufactures Bubble Wrap brand bubble cushioning. The term “bubble wrap” has become a generic trademark for the material. Many brands produce the air-filled wrap, but Bubble Wrap remains the best known.

The first commercial bubble wrap was introduced in 1960 for industrial shipping use. Later adopted widely by e-commerce companies to protect goods in transit, this indispensable packaging material is now a ubiquitous presence.

There’s just something immensely pleasing about bubble wrap’s look and feel. The orderly rows of encapsulated bubbles beg you to squeeze them pop by pop. And who can resist?

Popping bubble wrap bubbles triggers a little burst of accomplishment. It’s instant stress relief and satisfaction. The tactile experience provides an outlet for nervous energy or frustration.

Beyond its functional protecting and cushioning use, bubble wrap has become a beloved fidget toy for kids and adults alike. Its versatile appeal makes it a superior desk accessory for distraction and amusement.

Bubble Wrap Appreciation Day allows us to take a moment to enjoy this simple sensory pleasure.

First celebrated in 2001 in Bloomington, Indiana, the holiday commemorates the day a local radio station accidentally broadcast the sound of popping bubble wrap on air. But the satisfactions of bubble wrap have long been discovered by anyone who’s handled those plastic pillows of air.

Here are some fun ways to observe this special day:

Bubble Wrap Popping Parties
Gather co-workers, family, or friends to see who can create the loudest pops or continously pop the longest strip of bubbles. Provide prizes for most bubbles popped!

DIY Bubble Wrap Furniture
Furthermore, temporarily cover chairs or small tables in bubble wrap secured with painter’s tape. Protect surfaces from adhesive residue. Now you have a poppable place to sit or set your coffee mug!

Bubble Wrap Stress Balls
Additionally, fill zippered bubble wrap sleeves with rice, beans, or air and securely seal. Knead and squeeze these portable stress relievers anytime you need to decompress.

Bubble Wrap Fashion
Moreover, design bracelets, necklaces, rings, or other jewelry fashioned from bubble wrap strips glued or taped into accessories. The bubbles add texture and provide stress relief you can wear!

Popping Playlists
Furthermore, create the perfect bubble wrapping popping soundtrack with upbeat songs about bubbles and popping like “Pop Goes the World” by Men Without Hats and “Bubbly” by Colbie Caillat.

Set aside a few minutes from your busy day for some bubble wrap appreciation. Order some bubble wrap rolls from an online retailer so you’ll always have it on hand.

Moreover, keep a stash in your desk drawer at the office for bubble wrap fidgeting breaks. Share strips with co-workers who seem like they need to decompress.

Additionally, add a sheet to a friend’s package or hide some in a birthday card for fun hidden nostalgia.

Things to Consider When Switching 3PL Providers

If you’re a business owner considering switching 3PL fulfillment providers, then you’re likely well aware of the many benefits of outsourcing your order fulfillment. Working with a third-party logistics (3PL) provider can streamline your business operations and reduce labor costs while providing customers with a better overall experience.

However, with so many 3PL fulfillment providers, knowing which is right for your business can take time and effort. To that end, here are some things to consider when you’re deciding whether or not to switch 3PL fulfillment providers.

It’s important to take a close look at your fulfillment provider. Specifically, are they meeting your needs in terms of service, cost, and reliability? If not, it may be time to look for a new provider. Here are seven questions to ask when reviewing your fulfillment partner.

• Are they meeting accuracy and on-time delivery expectations?
• What services are included in your fulfillment package, and are they meeting/exceeding your business needs?
• Are the fees you are paying in line with industry standards?
• How accurate and transparent is the reporting for tracking inventory and orders?
• Are they handling returns and refunds?
• On a scale of 1-10 (10 being excellent), how is the communication between you and consumers?
• Do they have the ability to scale with plans you have for the future?

Once you’ve identified potential providers, it’s time to do research. Read reviews and testimonials from other businesses that have used their services, comparing rates and solutions. If you don’t know where to begin, you might want to start with WarehousingAndFulfillment.com. This free service matches your specific business needs to more than 500 prescreened 3PL companies.

In addition, to super charge your search, you should prepare and submit RFP’s (Request For Proposal) to a few new providers. This will let you see what other companies you have targeted have to offer and if they are a good fit for you. Don’t know how to create an effective RFP? Check out our guide on common mistakes to avoid here.

Your customers should be your top priority. Chiefly, think about how the new provider will impact their experience. Could they receive their orders faster? Are there more choices for delivery? Do they provide better packaging and protection for parcels? What are the unique problems you are trying to solve in your supply chain and fulfillment needs? Contemplate the solutions you will be looking for in a new partner. Here are some common customer pain points that can be alleviated by working with a 3PL partner.

• Long lead times that result in stockouts
• Slow delivery timelines
• Lack of tracking and delivery communication
• Difficulty in making a return or exchange
• Items arriving damaged
• Disconnected inventory management systems that result in inaccurate stock counts (leading to customer frustration at the POS)

Before making a decision, make sure to ask any questions you may have about the services offered by the potential provider. Here are ten questions to get your creative juices flowing:

• What is your experience in omnichannel fulfillment? In other words, will your technology integrate across my sales channels?
• What kind of automation do you implement within your warehouses?
• What other technologies do you use to streamline operations?
• How do you handle receiving from vendors? Will I be required to palletize or barcode my inventory before arrival?
• How do you handle lost inventory or incorrect orders?
• How are your fees structured? Do I get charged for individual services like; kitting, picking, packing, and shipping or do you offer an all-inclusive option?
• What are your product specialties?
• Is there a minimum monthly order volume required to work with your organization?
• Do you offer same-day order processing?
• What kind of accuracy guarantee can I expect?

Where We Are At

The recent announcement of the Trump trade review has caught the attention of businesses worldwide. Indeed, many companies were initially anxious about the possibility of steep tariffs on goods coming from China, Mexico, and Canada. However, the administration’s decision to delay immediate levies and instead focus on a thorough investigation has offered a brief reprieve. Nevertheless, the global supply chain is already responding to the possibility that new trade rules could be around the corner. Consequently, stakeholders in Third-Party Logistics (3PL), Fulfillment Services, and Warehousing and Distribution must remain vigilant. Therefore, understanding the implications of the Trump trade review becomes more critical than ever. In this blog, we will explore how this evolving situation might affect industries ranging from Order Fulfillment Solutions to E-commerce Fulfillment, and how businesses can prepare accordingly.

Understanding the Trump Trade Review

Above all, the Trump trade review aims to assess trade deficits, currency manipulation, and the balance of trade agreements with key partners. The review includes countries like China, Mexico, and Canada, which are integral to the United States’ Supply Chain Management network. This assessment could lead to policy changes designed to protect domestic industries. However, such measures might pose challenges for companies reliant on cross-border trade. Although the final outcome is uncertain, businesses should start evaluating potential shifts in Inventory Management, Shipping and Delivery practices, and even Last-Mile Delivery solutions. Furthermore, policymakers are emphasizing a more methodical approach, which may leave time for supply chain actors to adapt.

First and foremost, Third-Party Logistics (3PL) providers depend heavily on streamlined cross-border operations. Consequently, any change in tariffs or trade regulations following the Trump trade review could disrupt the efficiency of Freight Forwarding, Cross-Docking, and other logistics processes. In addition, Reverse Logistics may be affected by any new mandates, as returning goods could become more complicated under stricter rules. Moreover, providers specializing in Bulk Shipping might find that altered trade agreements introduce additional paperwork or cost. Indeed, 3PL companies that proactively optimize routes and implement Supply Chain Optimization strategies will be best positioned to navigate a turbulent marketplace.

Effects on Warehousing, Distribution, and Fulfillment Services

Undoubtedly, Warehousing and Distribution centers are vital hubs that facilitate Order Fulfillment Solutions. If new tariffs or trade terms arise from the Trump trade review, the cost of holding and moving inventory could increase. For instance, Vendor-Managed Inventory (VMI) models might be pressured by higher import costs, spurring adjustments in stocking levels. Consequently, businesses may need to bolster their Order Tracking and Management capabilities to stay ahead of compliance hurdles. Additionally, providers of Fulfillment Services will likely need to invest in technology, staff training, and new strategies to remain competitive under evolving trade policies. Therefore, a robust alignment with supply chain partners could mitigate potential risks.

Navigating Cross-Border Complexities

International commerce is intricate under normal circumstances. As a result, if the Trump trade review influences regulations, cross-border shipments could face delays or additional levies. This heightened complexity may prompt more reliance on Customs Brokerage to ensure accurate declarations and tariffs. Similarly, companies might explore Dropshipping Solutions or alternate International Shipping and Import/Export routes to bypass potential bottlenecks. For many, Multi-Channel Fulfillment strategies will become crucial, helping to distribute stock more evenly and minimize customs challenges. For instance, Kitting and Assembly performed in a local Fulfillment Center could reduce cross-border friction and enhance overall flexibility

Adapting Order Fulfillment Solutions and E-commerce Fulfillment

Equally important is the impact on E-commerce Fulfillment. With online sales skyrocketing, rapid deliveries are a top priority. However, new trade requirements might slow down the flow of products, ultimately affecting Warehouse Automation timelines and Transportation Management System (TMS) setups. Indeed, speed is the name of the game in online retail, so any delays caused by new tariffs or customs protocols could harm customer satisfaction. As a result, e-commerce companies should examine their Order Accuracy and Quality Control measures, ensuring smooth operations even if political or economic changes occur. Moreover, investing in Inventory Tracking Software becomes more essential, particularly if businesses must quickly adjust to new sourcing or distribution requirements.

Ensuring Smooth Shipping and Delivery

Timely Shipping and Delivery hinges on several integrated processes. Though the Trump trade review has postponed immediate tariffs, shipping lanes may still be subject to sudden adjustments. In fact, unforeseen fees or border inspections could arise if the review ultimately leads to trade barriers. Therefore, companies must evaluate their Safety and Security Measures in Warehousing to guarantee that goods move safely across borders. Moreover, advanced 3PL Technology Solutions offer real-time visibility into shipments, aiding in Carrier Selection and Management. For instance, businesses can leverage Packaging Optimization to reduce dimensional weight charges, or engage in Freight Rate Negotiation to secure more favorable terms. Overall, adaptability will be the hallmark of success in this climate.

Monitoring Inventory Management and Reverse Logistics

Another area that could be heavily influenced by the Trump trade review is Inventory Management—specifically with regard to Freight Audit and Payment Services and Inventory Forecasting. Indeed, if tariffs rise or trade becomes more restrictive, planning for stock levels will become more complex. Therefore, Reverse Logistics strategies might also change, as products returned from international customers could incur additional fees. It is important to track metrics such as Order Fulfillment Metrics and Reporting and to explore Scalable Fulfillment Solutions that can rapidly adjust to fluctuations in demand or supply routes. Furthermore, efficient Return Merchandise Authorization (RMA) Processing can prevent disruptions that stem from evolving trade practices. Keeping an eye on On-Time Delivery statistics is also essential, because unexpected border checks could lead to higher costs and unsatisfied customers.

9 Easy Ways to Thank Customers

Every business owner is thankful for their customers. Without them, the company ceases to exist. Businesses that actively thank their customers and show appreciation build loyal customers and stand to be more profitable than those that consider gratefulness an afterthought. Research shows that 68% of customers change brands because of “perceived indifference.” Having a quality product isn’t enough to build a loyal customer base. Businesses need to show a little love and care for the people responsible for keeping the company running! It is important to understand the benefits of thanking customers and selecting a few appreciation strategies to implement if you haven’t already! Here are 9 easy ways to thank customers.

Why thanking customers is essential!

Going above and beyond to thank customers cannot be undervalued. Here are the main reasons a business should implement a customer appreciation strategy.

• It helps build strong customer relationships and trust
• Increases retention
• Creates brand advocates
• Boosts long-term customer value

Offer expertise and education for free

Companies that readily share their expertise show their customers they want them to get the most out of their purchases. Sharing articles, posts, and videos with customers that help educate and equip them is customer appreciation gold! For example, if your business sells hand-poured candles. Share articles explaining how to get the most-even burn, reuse the candle container, or which scents are best for which moods. These things help customers love your product more and show that you don’t stop at the point of sale. Another excellent customer appreciation idea for a company that sells small appliances would be sending out reminders and informative emails to maintain the product, i.e., cleaning the filters.

Give back to the community

Nothing says you care more than supporting and getting involved in your community. Investing your time or resources to cause(s) your customers love shows you aren’t just out to get their money. The most successful example where this idea works is when the cause relates to the product or service the business offers. For example, a pet company that sells dog toys and gear donates 10% of its annual revenue to a local rescue shelter.

Create a personalized “thank you” video

With new AI technology, you could create a general thank you video with a code-based moment(s) where someone’s name is inserted. Before you think this is entirely unrealistic, consider the “Elf Yourself” videos! Here’s a sample script:

“Hey {Name},
Thank you so much for your recent {Brand name} purchase. We love what we do and know you will love your {product name}. You are the reason we do what we do. We would love to see you in action. Post a pic or video {wearing, using, etc.} and make sure to tag us!”

While this could take a little upfront design and planning, it makes the thank you more personal and fun! Customers love both.

Create a memorable unboxing experience

When a branded box arrives, it has a greater impact on consumer brand awareness. The customer gets the sense that your business cares deeply about your products arriving safely. Creating a memorable unboxing experience helps your brand tell its story in a way that drives customer loyalty.

Send thoughtful gifts

The key here is to ensure the gifts are thoughtful. Sending a branded pen is not an ideal representation of your business unless you sell paper goods. If that is the case, make sure the pen is extraordinary. The main idea around sending a thoughtful gift is to include something that is either personalized or practical. Some good examples of thoughtful gifts would be a travel-size hand cream included with the purchase of other skin care products. How about adding a glasses repair kit with a sunglass purchase? How about leather conditioner included when someone purchases a new handbag? Make sure to let your customers know they are a “bonus” so they don’t assume they came as part of the package.

Create a customer loyalty program

Rewarding your most loyal customers is always a good idea. The consumers who love your brand will share it even more, when they are recognized or rewarded for coming back repeatedly. According to Shopify,  as many as 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. And 66% of consumers say the ability to earn rewards changes their spending behavior. A million ways exist to develop a loyalty program, but the main idea is to keep your customers happy and engaged. Try a few different strategies and see what works well.

Handwritten notes

Handwritten notes are one of the easiest ways to show appreciation to customers. It isn’t expensive, and it doesn’t take a lot of effort to throw in a handwritten note. It might be challenging at scale, but creating thoughtful notes that rotate within orders can make a difference. You can even pay to have a robot handwrite your thoughts and send the cards! Check these 25 examples of thank you note messages that can be easily modified for your business.

Host Giveaways

Everyone loves a good giveaway. Create a giveaway for previous customers and potential new customers. These are especially effective when they involve new product releases or high-value items. Allowing previous customers to have extra entries is another way to say thank you. Just be aware of “giveaway rules” that vary by state, so you don’t inadvertently get yourself in legal hot water.

Showcase a customer of the month

An easy way to thank your customers is to showcase them. Whether you share a remarkable story via email marketing or on your social channels, highlighting why you appreciate a customer is special. Not only will the customer being featured love it, but others will also see that you notice when a customer is exceptionally loyal, patient, or kind. You can use any criteria relevant to your industry to select your customer. Keep in mind that some may not want to participate because of privacy. You can use an alias for your uber private consumers.

Omnichannel Fulfillment – What retailers need to know.

As a retailer, staying ahead of the competition is an ongoing battle. Given that, one of the ways to stay ahead is to ensure that you are providing your customers with the best possible shopping experience. Subsequently that’s why omnichannel fulfillment is quickly becoming the go-to solution for many retailers.

Omnichannel fulfillment integrates the delivery of products to customers across various channels, encompassing in-store, online, and mobile app purchases. In light of this unified approach, customers receive a consistent shopping experience regardless of their chosen platform. Consequently, the significance of omnichannel fulfillment for retailers becomes evident. To optimize customer satisfaction, retailers must craft a comprehensive fulfillment strategy tailored to meet diverse shopping preferences. Delving into the intricacies of omnichannel fulfillment unveils crucial insights for retailers aiming to enhance their customers’ shopping journeys.

To ensure that you provide the best customer experience, you need to know who your customers are and their needs. This means that you must have a comprehensive understanding of their buying habits and preferences. Hopefully, you already understand who your customers are and what they are looking for, but here are some questions to consider as you build an omnichannel experience.

• Where does the bulk of your sales come from? Online? In-store? Via mobile app?
• What kinds of products are purchased via each channel?
• What are the age(s) and demographic of your primary buyers?
• Where do most of your buyers live?
• What marketing channels are having the most success in conversion and audience engagement?

To provide a seamless shopping experience, you must ensure that your channels are integrated. With this in mind you must have a unified platform that links all your channels, including your website, store, and mobile app. Key features to include in your omnichannel software programs are:

• A platform that can manage all the business’s channels, including order fulfillment, cross-channel marketing, and additional integrations like a CRM.
• Manage and combine customer-facing commerce channels. This would include all POS systems in-store, online, and via social media.
• Deliver functionality for B2C or B2B omnichannel commerce
• Maintain product availability and data across all channels.

If you work with a 3PL fulfillment partner, it’s crucial to first ensure that their software will integrate seamlessly with your platform. Otherwise, you may face significant challenges in managing your fulfillment process. However, if they, like Falcon Fulfillment, provide API integration tools and additionally offer an account manager to assist with implementation and integration, then you can proceed with confidence knowing that the transition will be smooth and efficient.

Because omnichannel fulfillment covers many systems, channels, and customers, creating workflows that cater to an excellent customer experience is crucial. Creating a smooth omnichannel fulfillment experience requires efficient processes. This includes automation and streamlining workflows. Start by reviewing business operations such as marketing and initial point-of-sale.

You must utilize the latest technology to ensure that you are providing your customers with the best possible shopping experience. Generally this includes using a customer relationship management (CRM) system to keep track of customer information, analytics to measure performance, and automation to streamline processes. Here are a few specific ways to streamline processes for omnichannel fulfillment:

• Automate Inventory management (more on this below)
• Use automation in managing the sorting, movement, storage, picking, and packing of retail orders for last-mile delivery
• Evaluate pick and pack procedures for inefficiencies
• Implement effective and easier returns management

One of the most important elements of omnichannel fulfillment for retailers is optimizing inventory. You must have an effective inventory management system to provide your customers with the products they want when they want them. This includes having a real-time view of inventory so that you can quickly adjust your stock to meet customer demand. To this end, automation software, streamlined processes, and ensuring all systems integrate with real-time data help optimize the flow of goods in and out. Check out four ways a 3PL can help with outsourcing inventory management.