Falcon Team

Ways to Make Your eCommerce Stand Out

Ways to make your eCommerce standout 

Online shopping is at an all-time high. Every niche is saturated with eCommerce brands that are nailing the basics. They have fulfillment and distribution locked down, and they know how to meet the needs of picky customers. People want to differentiate between products and brands quickly. Knowing where to invest valuable time and resources can mean the difference between a converted consumer and an abandoned cart shopper. What are some of the best ways to make your eCommerce stand out?

Narrow and Nail your USP (Unique Selling Proposition)

eCommerce brands that stand out in the market understand what makes them better than their competition. This is their unique selling proposition. They exhibit this USP every chance they have, from marketing to packaging. Establish a narrow and clear USP, so you don’t fade into the eCommerce ether of the internet. What is it that your business does best? 

Updated and Streamlined Website 

More than 90% of buyers say they pay more attention to visual appearance over other elements when making a purchase. Furthermore, consumers will leave if your website is outdated or clunky before they even consider purchasing. You cannot afford a website that doesn’t have great UI/UX and funnels customers to a CTA. A few of the most crucial elements of a great eCommerce website are: 

• Clear Calls to Action
• Multiple, Large, High-Quality Images on Product Pages
• Lifestyle Versus Product Imagery
• Recommended Related Products
• Customer Reviews and Ratings for Products
• Intuitive and Useful Site Navigation
• Easy Checkout

Adapt and Reinvent 

Your products cannot go stale. Stagnant fashion ends up in the thrift store, and unsold products collect dust and are liquidated or incinerated. Continually update your offer according to trends, tastes, and TikToks! Your company cannot afford to stay where they always have been.

Invest in and cultivate social proof

Consumers rely on others to determine whether or not they will purchase a product. Reviews, consumer photos, and feedback provided by real customers help conversion rates. One customer review can increase conversion rates by 10%, and multiple reviews can boost them by 44%. You cannot afford to wait for the 5-star reviews to show up. Here are a few ways to make your eCommerce stand out by investing in a social proof strategy. 

• Showcase Reviews
• Create User-Generated Content
• Collaborate with Local Celebrities, Experts, or Industry Influencers 
• Display testimonials on your website
• Encourage mentions and be responsive 
• Use Chat Bot Responses to Share Social Proof Content To Answer Questions

Be active on social media

Online shoppers often check out a brand's social accounts or even get targeted before they make a purchase. One big way to make your eCommerce stand out is to remain active and consistent on social media. It is also one of the best and more affordable ways to engage with your online brand advocates. Here are some posting ideas to kickstart your campaigns. 

• Demo and How-To Videos
• Host LIVE events on Instagram or Facebook
• Create Curated Pinterest Boards
• Ask Questions To Your Target Audience
• Give Sneak Peeks Into New Products and Events
• Host Q + A Sessions
• Use Specific Hashtags
• Create Giveaways and Promote User Content

Offer Subscription Boxes and Pairings

Generate consistent month-over-month revenue and wow your customers by offering a subscription box or personalized pairings and add-ons. Here are some keys aspects of creating a successful subscription box. 

Solve an actual problem for your customer avatar

Regardless of your marketing budget, website design prowess, or social media engagement, one stellar way to make your eCommerce stand out is to solve a problem. This is likely your USP, but sometimes it is a bonus that your product offers. Consider your customer avatar and create a solution for a real-life pain point. This is one of the best ways to make your eCommerce STAND OUT…it’s solid gold! 

Unforgettable Customer Service

In a saturated market of bots and automated help articles, having a personal, professional, and polite customer service situation is shocking. While it may not be feasible to hire actual people to respond to every customer request, at minimum, try to ensure a real person solves the most challenging situations. According to Brittany Hodak, the 3 P’s of customer service are professionalism, patience, and a people-first attitude. Having a people-centric customer service model will beat the competition without much effort. 

Be charitable

It’s no surprise that people like to buy stuff from companies that help others. Whether your philanthropic outreach is for children, pups, or people struggling with addiction, adding a charitable cause to your business is a great way to set you apart. 

If you want to make your eCommerce stand out, it takes work, time, and resources. From redesigning websites to partnering with a local charity, there are many ways to differentiate your business from the crowd. Falcon Fulfillment ensures your product arrives but can also expand your network through a 3PL partnership. We can handle the nitty-gritty stuff so you can focus on building the best stand-out eCommerce brand out there. Get in touch with one of our agents today to see how we can help. 

Get Started

by Falcon Team

6 Common and Costly Shipping Mistakes

Common and Costly Shipping Mistakes

Shipping products is a necessary component of running a business. According to a new report from Pitney Bowes, parcel shipping exceeds 131 billion in volume globally and is likely to double by 2026. Companies must correctly manage shipping and delivery expenses to prevent negative effects like slowed productivity, dissatisfied consumers, and burgeoning shipping budgets. Unfortunately, these six common and costly shipping mistakes affect even the most diligent organizations. The good news is that all of them can be limited with a few simple changes. 

Invoice Errors

Invoice errors or miscalculations are more common than you might expect. Nearly 2% of all shipping invoices contain errors. The most common inaccuracies include: 

• Fuel and Shipping miscalculations - Fuel prices fluctuate, so it’s no surprise that miscalculations happen regularly. Make sure shipping contracts clearly state acceptable margins of error on fuel charges. In addition, shipping miscalculations are related to inaccurate weights and dimensions of packages. 
• Accessory Charges - relate to special instructions or tools required for delivery. For example, charges can be added to access a gated community or deliver a heavy load up or down stairs. Another common accessory charge is for unique tool usage, like lift gates, forklifts, etc. These charges are hard to know whether they are legitimate. Ensure you trust your carrier and have the relationship to question when something seems out of the ordinary.
• Detention - occurs when your shipment isn’t ready for pickup during the allotted time. Often these terms are set beforehand, but you can be overcharged for the time the carrier waits.  

The best way to avoid common shipping mistakes is to audit invoices. Whether you take the time to review them or invest in automated invoice technology, it is crucial to double-check for accuracy. Given the numbers, you could save your company 2% on shipping costs annually.

Incorrect Measurements and Dimensions

Incorrectly measuring or weighing parcels is probably one of the easiest shipping mistakes, yet it is one of the most costly. Shipping charges are calculated based on actual dimensions, density, weights, and volumes of parcels. If an estimate is off by even a few ounces, it can result in thousands of dollars of surcharges, especially when shipping more than a few daily orders. 

Depending on the carrier, they could even return the package to the warehouse and make you pay for redelivery at the correct amount! This delays the package, costs your company double the shipping, and doesn’t provide your customer with a good experience. 

Ensure your packages have precise dimensions and weights, using a tape measure and calibrated scale. It is a simple step that busy entrepreneurs often miss. 

Improper Packaging

Packaging your products in a box that is either too big or too small can cost you money. Improperly packaged products are prone to damage and breakage. Furthermore, you could be overpaying for shipping using an oversized box (albeit standardized). Here are four ways right-size packaging can boost profitability. Packages that are delivered that have sustained shipping damage also do not showcase your brand well. Utilizing packaging and materials that protect your product and showcase your brand saves you money long-term.

Offering Free Shipping When You Cannot Afford It

A common and costly shipping mistake is offering free shipping when it doesn’t make financial sense. Of course, customers want free shipping but do not offer it if it will place your business in a financial bind. A quick evaluation of your accounting records will tell you whether or not it is viable. Here are a few “free-shipping” options that might still allow you to offer it as a special event without breaking the bank.

No Shipping Insurance

This is an easy mistake, especially when you want to cut corners. Unfortunately, the sender covers any shipping damages or losses. This is why it is crucial to insure your products. Regardless of shipping insurance, you can recoup losses and damages when the unexpected occurs.

Incorrect or Incomplete Delivery Details

A silly but common and costly shipping mistake is inaccurate or incomplete delivery details. From incorrect addresses to vague delivery details like the floor or suite number can cause delivery delays, returns and cost you money. Double check address details and ensure if there are special delivery instructions that either the customer covers the expense or verify you can absorb the cost. Invest in online address verification technology. When a customer inputs their address it will confirm the details by cross-referencing them against known addresses. If there is a mistake, it can autocorrect at the input point. 

With shipping costs rising, it is vital to ensure you are saving as much as possible by avoiding these common and costly shipping mistakes. By steering clear of a few of these mistakes, your company can see a little boost to your bottom line. By double-checking the accuracy of invoices, addresses, dimensions, and weights, your company can save a lot of lost revenue. Even though package damages cannot be avoided altogether, using the right-size packaging limits damage and ensures you are only paying for the shipping, you need. Falcon Fulfillment can help you reduce shipping costs, improve shipping invoice transparency, and provide the right-size packaging. Learn more and get in touch with one of our agents today.

Get Started

by Falcon Team

2022 Fulfillment Challenges and Solutions

Fulfillment Challenges and Solutions

It’s old news that eCommerce continues to grow and outpace brick-and-mortar retail sales. By 2040, 95% of purchases will be made online, so it’s time to face eCommerce challenges and solve them. Fulfillment and logistics play a crucial role in the success of an eCommerce brand. This article focuses on the main eCommerce fulfillment challenges and solutions. 

Logistics

Getting orders delivered to customers is sometimes more difficult than attracting them to your eCommerce site. There are multiple facets to logistics; therefore, various fulfillment challenges and solutions are linked to this aspect of eCommerce. 

Challenge: Tracking Orders

Tracking orders is one of the main challenges facing companies. Consumers are expecting real-time updates on when and where their purchase is. They have grown accustomed to a steady stream of communication outlining when the package has left the distribution warehouse when it is in transit, and even images of the parcel and where it was left. 

Solution: Automated order tracking

Transparency tracking is critical whether you self-fulfill or use a third party to fulfill orders. Leverage an automated communication system to notify consumers of purchase and delivery status. Most white-glove 3PLs offer system integrations that provide reliable order fulfillment details. Furthermore, you improve customer retention by using an automated order tracking system. Streamline the process by investing in a platform or partner that integrates with your customer communication system.

Challenge: Scaling Up and Down

eCommerce brands that want to differentiate themselves in the marketplace must be ready to fulfill demand, especially when launching new products or offering special sales promotions. The ability to scale up and down during busy seasons is a significant challenge. It is difficult to spin up enough staff, product, and fulfillment staff to accommodate a massive influx of orders.

Solution: Flexible Scaling with a 3PL

eCommerce brands rely on flexibility as they scale. For example, during the peak holiday sales season, they made need 3x the staff and order fulfillment capacity as during slower periods. Most successful eCommerce brands rely on a 3PL partner to help manage these resource fluctuations. Leveraging a 3PL affords your brand flexible warehousing space, fulfillment staffing, and kitting services. Your company only pays for what they need, so they have flexible options to grow incrementally.

Challenge: Warehouse Space

Scaling includes the need for flexible warehousing space. As eCommerce brands scale, they need affordable warehousing facilities.

Solution: Pay-for-what-you-need warehouse space

A significant overhead cost for eCommerce brands is warehousing space. Only so much product will fit into your Uncle’s basement. At some point, warehouse space must be rented or purchased. Owning a warehouse outright has high upfront costs and high risks. Renting space can also be costly, depending on the contract lengths and total space usage. The most flexible and cost-effective solution is a 3PL partner who charges you only for the space you use.

High Shipping Costs

The high shipping cost is one of the most significant fulfillment challenges, with various solutions. Although there isn’t a quick fix, there are several ways to reduce shipping costs and boost profitability.

Challenge: High Costs

By March of 2021, shipping costs had skyrocketed. The estimated increase in shipping costs was 350% higher than the previous year. Shipping container shortages, COVID-19 lockdowns in Asia, and a global supply chain staffing shortage have contributed to the higher shipping costs. There have been slight indications that the supply chain bottleneck is loosening, but high shipping costs remain. This is a significant challenge to SMBs that must choose whether to pass these added costs to consumers or suffer lower profitability. Whether you ship t-shirts or TVs, shipping is an unavoidable expense that directly affects your bottom line.

Solution: Diversify Manufacturers

If your primary or only manufacturing vendor is in China, you already know the potential for disaster. An excellent option to improve your supply chain resilience and decrease shipping costs is to partner with a local manufacturer.  Reducing the distance will automatically reduce the shipping cost. 

Solution: Invest in Delivery Infrastructure

You may want to invest in your in-house delivery infrastructure if you are sick of being at the mercy of carrier inconsistencies and constant price increases. This requires a significant amount of up-front capital, but it puts you in control of all aspects of shipping and delivery services.

Solution: Ensure Right-Size Packaging

Ensure that your package and packing materials are as small and lightweight as possible without sacrificing the protection of the product. Reducing the dimensions and overall weight of a package will reduce shipping costs. You can also investigate alternative shipping materials like poly mailers instead of corrugated boxes.

Solution: Partner with a 3PL

A competent 3PL partner has relationships with a broad network of shipping carriers. They benefit from economies of scale for reduced shipping costs and lower packaging material costs. They share that benefit with their clients. Furthermore, they can offer a variety of shipping options that will help customer retention. 

Solution: Offer Shipping Alternatives

Offer shipping alternatives like BOPIS (buy online pickup in-store), locker pickup, or direct delivery to local customers. Investigate all the shipping alternatives that work for your brand to help reduce shipping costs.

Product Returns and Refunds

Challenge: High Return Rates

Consumers are buying more and returning more. In 2021 retailers expected a return rate of around 16.6%, which jumped from 10.6% in 2020. Products purchased online have a higher rate of returns than those purchased in-store. It is easy to toss a product into the virtual cart and have a very unclear picture of what those items will look like in your home or your body.  The more generous or flexible the return policy, the more likely a consumer will over-purchase.

Solution: Invest in Visualization Technology

Many eCommerce retailers have started to invest in 3-D visualization tools to help customers make better choices when making a purchase. Virtual reality software has grown in popularity, especially with large or bulky retailers like furniture retailers, to help consumers visualize what pieces will look like in the space. Investing in technology that allows a customer to envision the product can help reduce the number of returns.

Solution: Beef Up Product Descriptions and Specifications

Adding more details to your product descriptions is a simple yet often overlooked solution. Ensure all appliances, furniture, and other bulky items have precise dimensions in the product details. Create accurate and detailed size charts that correlate directly to body measurements. Give your customers every opportunity to make a fully informed choice.

Solution: Clear and Easy Returns Policy

A survey by comScore and UPS showed that 63 percent of American consumers check the return policy before making a purchase, and 48 percent would shop more with retailers offering hassle-free returns. Consumers will buy more if the process of returning is as easy as it is to buy. They have confidence that getting their money back won't be a hassle if it doesn’t work. Start by reverse engineering the purchase journey. A few best practices for your returns policy: 

• Be transparent. 
• Use plain easy to understand language.
• Educate staff on the policy and how to handle everyday return situations
• Be prepared to issue refunds

Many eCommerce brands outsource the returns and refund process to a logistics partner who can handle receiving, inspecting, and adding back to inventory. Regardless, it is crucial to focus on a strategy for returns and refunds that is sustainable and protects profitability.

Sustainability

Challenge: Cost and Confusion of Sustainability

Nearly 60% of consumers are ready to alter their purchase patterns to lessen their impact on the environment. Consumers are looking for brands that prioritize the environment, reduce carbon emissions, and have a clear sustainability plan. However, the upfront costs of switching supply chain processes to more environmentally friendly sources can disintegrate profits. Determining what types of sustainability to invest in can also be confusing because there isn’t a single definition of what makes a company fully “sustainable.”

Solution: Start with Swapping Packaging

Even though sustainability can be confusing and costly, a quick win is swapping packaging materials for sustainable options. It can be as simple as replacing polystyrene packing peanuts with green cell foam or custom biodegradable shapes. Bonus: biodegradable shapes provide a personalized touch to your unboxing experience too!  Making a small start is better than nothing at all.

Solution: Reduce Transportation Emissions

Optimize your transportation schedule to fill every container to minimize the wasted space and lower your CO2 emissions. The more boxes in a load, the fewer trips it takes to reduce emissions. Partnering with an environmentally-focused 3PL can help you create a sustainable business. 

In 2022 ECommerce businesses are facing some complex fulfillment challenges. From logistics to sustainability, companies are working hard to find solutions that meet growing customer demand without losing profitability. Fortunately, partnering with a quality 3PL can help alleviate several of these challenges. Falcon Fulfillment specializes in logistics, reverse logistics, and sustainability. If your eCommerce faces any of these challenges, see how Falcon might be able to help. Get in touch with one of our helpful agents today. 

Get Started

by Falcon Team

Ways to Reduce Inventory Shrinkage

Ways to Reduce Inventory Shrinkage

What is inventory shrinkage? How does it affect your bottom line? What is an acceptable percentage of inventory shrinkage? How can I prevent it?

Inventory shrinkage occurs when the physical inventory levels do not match the accounting records. The accounting data says you should have a specific number of physical products available, but after an actual count, there is a difference. No matter the inventory management systems or processes in place, shrinkage occurs.

There are many reasons why shrinkage occurs, from human errors to theft. Inventory shrinkage affects retailers' bottom line. According to the National Retail Security Survey, inventory shrinkage accounted for 1.38% of all retail sales. This represents a significant loss of revenue for retailers and eCommerce businesses. This article will discuss the leading causes of inventory shrinkage, how to calculate it, and ways to reduce shrinkage.

Causes of Inventory Shrinkage

Employee Theft

Employee theft accounts for nearly 42.7% of all inventory shrinkage. Whether from a brick-and-mortar shop or the warehouse, human beings are the most significant threat to increasing inventory shrinkage. Petty theft is stealing something that doesn’t have a high value. Taking a few pens, copy paper, or a coffee mug from the office isn’t a big deal, right? It becomes a big deal when you have 300 employees doing the same thing. Bolder employees find ways to steal much higher ticket items. 

Skimming fraud is another form of theft that is much more challenging to detect. Employees pocket cash payments without ever adding the transaction to the system. This is where regular audits come in handy. Whether your staff is committing petty theft or skimming fraud, all forms of employee theft will adversely affect your bottom line.

Shoplifting

The ugly step-cousin of employee theft is consumer theft. Shoplifting has become a greater risk in the post-pandemic era due to staffing shortages across all retail outlets. The U.S. Chamber of Commerce discovered that employees quitting retail are only outpaced by the Leisure and Hospitality industries. Currently, less staff are responsible for managing more square footage in almost every retail outlet. According to a report released by the Council on Criminal Justice, shoplifting accounts for the largest portion of thefts next to motor vehicles. With less staff, it means fewer eyes watching and profiling potential shoplifters.

Administrative

 Human error is another cause of inventory shrinkage. Albeit less than employee theft, it is still significant. Reporting errors, data input errors, and problems reconciling the accounts contribute to administrative inventory shrinkage.

Vendor Fraud

Vendor fraud occurs when the vendor or manufacturer sends a different amount of inventory than is stated on the invoice. This is relatively easy to spot when you only receive 10-20 boxes in a shipment. It becomes almost impossible when your shipments are 100s of packages.

Lost Shipments

 Misplaced goods or lost shipments are another one of the most common causes of inventory shrinkage. Busy distribution and fulfillment centers are loading and unloading thousands of parcels a day. Warehouse crews move pallets from receiving to their warehousing space quickly to make room for the next shipment. Most shipments receive proper barcodes and are stored properly. However, some packages loose their barcode, are mislabeled, or are improperly stored. That package is lost.

Reducing Inventory Shrinkage

Calculate Inventory Shrinkage Rate

Before reducing your shrinkage, you need to know how to calculate it. The acceptable level of shrinkage is less than 1%,  but many companies experience much higher levels. Here is the industry formula for calculating your inventory shrinkage rate. 

One of the major contributors to reducing inventory shrinkage is simply measuring it. You cannot fix what you don’t know is a problem! Once you have a baseline rate, you can implement the following processes to measure accurately and reduce inventory shrinkage effectively. 

Track Every Item - Barcode and SKU

Every product needs to have a unique identifier. This enables inventory management systems to track in real-time effectively. It provides the data to quickly highlight inventory shrinkage and insight into where products are being lost or stolen. Many fulfillment companies and suppliers can add unique barcodes or SKUs to products before or during the receiving process. Which reduces human error and increases the ability to track inventory as it moves through the sales process.

Train Employees

Of course, you will train your employees on how to do their job, but it is necessary to teach them specifically about employee theft. Have a clear policy and procedure regarding theft. Outline consequences for a thief and the damage it causes to the company. Implement a way for employees to report suspected theft anonymously. Communicate what is considered theft and at what level termination or legal action will be taken. Make sure every employee understands what is expected.

Use Automated Inventory Management Systems

Having a single point of truth regarding inventory levels is key to reducing inventory shrinkage. Managing all available products through a uniform system ensures accurate and up-to-date data. Administrative errors are reduced when information is not transferred from one system to another. Barcodes and SKUs have the exact details in North Dakota as they do in the warehouse in Salt Lake City. Automated inventory management systems unify the data across the fulfillment and final sales exchange.

Enhanced Security Measures

Because so much inventory shrinkage is attributed to theft, it is no surprise that increasing security measures are an excellent way to reduce it. Installing cameras throughout your retail space, behind the cash register, store room, and loading dock are great ways to prevent theft. Give each employee a unique login to track voided cash transactions and irregular sales patterns. Also, consider hiring a security guard, especially for high-value items or when you notice an increase in theft in a specific area. Don’t forget about your warehouse or distribution locations. If you outsource fulfillment, ensure your partner has 24/7 security, cameras, and a regular schedule of reviewing employees.

Surprise Audits and Consistent Tracking

Surprise! Checking your inventory levels regularly and unexpectedly helps reduce inventory shrinkage. Surprise audits minimize theft and highlight admin errors regularly. When you commit to periodically updating inventory levels in real-time, the main issues will become transparent so you can begin to reduce the impact.

Partner with an Excellent 3PL

Partnering with an excellent 3PL can provide your business with many of the solutions listed here. They leverage automated inventory management systems that can provide real-time stock levels. They invest in serious security measures, including cameras, on-site security, and thorough employee training. Furthermore, a great 3PL can help implement barcoding for every SKU that syncs to the IMS. Their receiving crews are trained with double-check systems to reduce lost or misplaced products. Lastly, vendor fraud is minimized by providing accurate and detailed receiving reports. Working with Falcon Fulfillment would be a great option! 

Inventory shrinkage is an unfortunate reality, but it can be managed. At Falcon Fulfillment, we understand that every dollar counts when growing and building a business. Want to learn more ways to reduce inventory shrinkage for your company? Get in touch today.

Get Started

by Falcon Team

DtC Beer Shipping

DtC Beer Shipping

If you thought crafting the most delicious brew was challenging, try figuring out direct-to-consumer or DtC beer shipping. Brewmasters everywhere are considering the untapped market that delivery direct to customers provides. Unfortunately, beer shipping is as complicated as the taste profiles of beer consumers. Beer, and all alcohol, are restricted domestic items which means that fulfillment across state lines requires an expert-level understanding of compliance. Regardless of the complications, beer lovers across the country want access to their favorite brews shipped to their homes. This article is going to discuss how Falcon Fulfillment can help ease the complications of direct-to-consumer beer shipping.

What is DtC Beer Shipping?

Direct-to-consumer beer shipping is the shipping of any type of alcohol directly to the purchaser through delivery by a third-party carrier (UPS or FedEx, etc). In DtC fulfillment, the sale is made straight from the producer to the customer, who receives the order shipped to their home or other personal address. To meet compliance standards, a producer must abide by the laws and requirements of the state they ship into, which often includes getting licensed and paying taxes on their shipments. If you are curious, consumer-to-consumer beer shipping is illegal.

Complications of DtC Beer Shipping

Limited States Allow DtC Beer Shipping

Only eleven states plus D.C. permit DtC beer shipping. This is a serious limitation, especially in comparison with the wine industry. DtC beer shipping is available to 14.8% of the (21+) population compared with 96.7% available to wine consumers. The legislation surrounding shipping beer is positioned to change thanks to the COVID-19 pandemic. Beer drinkers in both California and New York have revived interest in changing the prohibition-style laws surrounding beer delivery to consumers. This gives many brewers hope that they will soon have access to a broader beer-drinking audience.

Maintaining Interstate Compliance is Difficult

Every state has different laws surrounding the DtC beer shipping regulations. Even within the eleven states that allow it, there are nuances that must be observed in order to continue to maintain proper licensure. Both the producers and the shipper must have the appropriate licenses in order to ship beer. Not only that but every shipment that contains alcohol must be documented for tracking and tax purposes. Most producers partner with an approved carrier in order to alleviate some of the headaches of maintaining compliance. This leads us to why using Falcon Fulfillment for your DtC beer shipping can help.

Advantages of Partnering with Falcon Fulfillment for DtC Beer Shipping

Maintain a Quality Product

From maintaining temperature thresholds to ensuring expedited processing for your suds, Falcon can streamline order processing. This speed and accuracy keep your product fresh for your consumers. Falcon offers flexibility to modify warehouse staging spaces for promotions and ongoing quick-turnaround product sales. Furthermore, they can provide fast transport from the brewery to the distribution location via temperature-controlled FTL. We understand that certain types of fulfillment like DtC beer shipping require extra care to ensure a quality product arrives at your customer's front door.

Boost Your Brewery Bottom Line

Starting a DtC beer shipping revenue model helps to increase your customer base, build recurring revenue, and satisfy your existing consumers. Not only that but shipping directly to consumers gives your brewery higher margins than wholesale or retail options. Most brewmasters rely on taprooms to get their suds in the hands of their fans. However, the average cost of building and kitting out a taproom is nearly $500k. Bringing the bar to your customer's home is one of the most affordable ways to increase your bottom line without the capital investment of a bar or taproom. 

Falcon's Beer Distribution Fulfillment Flyer

Although the DtC beer shipping market is still greatly restricted, it represents a virtually untapped field by many craft brew makers. From our distribution center in Kentucky, we can help launch your DtC beer shipping model and satisfy your fans across the U.S. If you want to find out more about how get in touch with Falcon today.

Get Started

by Falcon Team