As the world of eCommerce continues to grow as the number one way to shop, the need for a personalized customer experience grows. Here are a few eCommerce personalization trends and tools you can utilize right now to personalize the shopping experiences of your customers.
2022 eCommerce Personalization Trends
Intelligent Product Page Recommendations
Leverage dynamic upselling by utilizing intelligent product recommendations for customers. PDP recommendations show shoppers similar or complementary products based on the items they’re currently browsing and allow you to successfully cross-sell and up-sell items without overwhelming shoppers.
Using product detail pages makes it easier to recommend other items to shoppers and inspires an increase in order size before check-out.
Here are a few of the top eCommerce recommendation system products on the market.
Resumed Shopping for Returning Customers
When Netflix introduced the “resume watching” feature, brands ran with the idea for the purpose of eCommerce personalization. Now, shoppers returning to your store can automatically resume right where they left off with previously chosen products still in their cart, ready to purchase.
This improves efficiency and increases customer checkout rates by reminding shoppers of the products they previously loved. This helps eliminate decision fatigue and puts them closer to the finish line instead of starting over.
Trending Searches
Is there a specific product or keyword buyers use often when navigating your eCommerce store? Add it to the prepopulated dropdown menu in your search bar. This will not only show shoppers trending searches, keywords, and products but will also direct them toward popular items and things they wouldn’t otherwise have thought to explore.
Some good ideas for pre-populated dropdowns could be:
- Most searched products
- Most bought products
- Most reviewed products
- Highest-rated products
Personalized Bestsellers
It’s common sales and marketing knowledge that the majority of consumers will buy something because other shoppers have recommended or liked it. By incorporating a personalized bestseller list, you can advertise based on various aspects that target customers directly.
Create a bestseller strategy using these ideas:
- Highest reviewed products
- Most popular products within the last week, day, hour, etc.
- Products according to location or weather
This strategy can be particularly useful when you have a diverse customer base. What performs well in LA, may not perform as well overseas. By targeting locations, climate, or even specific consumer groups, you can personalize shopping experiences based on individual and fluctuating factors.
Integrate User-Generated Content
54.7% of consumers read at least 4 reviews before making a purchase. This shows that peer-based decision-making is an important decision driver for shoppers. By integrating user-generated content into your eCommerce store, visitors get the chance to see your product in real life and read honest reviews from real people.
SeaVees has a great strategy utilizing UGC by linking each product directly to a curated collection of posts submitted by customers through the SeaVees hashtag.
Target Shoppers Based on Behavioral Triggers
Targeting customers that are new or returning to your website is essential when establishing appeal and retaining the interest of shoppers. Consider using timed or triggered popups to offer discounts that match your visitor’s in-session behavior. Some great examples are:
- Offer first-time visitors exclusive discount codes in exchange for an email address
- Trigger promotional pop-ups that entice visitors to reach a higher price threshold in exchange for free shipping, discounts, etc.
- Re-engage returning visitors with reminders of what they previously browsed (and never purchased) to drive them towards checkout.
Automated Personalized Emails
Once you’ve gained the email address of your customer, you have another method to engage with them. By utilizing personalized emails triggered by customer behavior, you’re able to retarget customers who might have otherwise slipped through your fingers.
Abandoned Cart Messaging
Send an email to the customers who spent half the afternoon window shopping, only to abandon their cart and return to normal life. Send them a cart abandonment email notification reminding them that their windowshopping fantasies can become a dream come true in a few simple clicks.
“We Miss You” Messaging
Maybe a customer visited your store, spent a good amount of time on every page, and even provided their email but they ultimately disappeared. Let them know they’re missed. Take it one step further and offer a welcome back discount to entice shoppers to return after their extended time away from your store.
Show Personalized Store and Delivery Information
By using geo-targeting, you can provide shoppers with a personalized delivery estimate or the closest storefront location. When providing more information for customers with little to no effort on their part, shoppers are more enticed to purchase an item knowing it’s 10 minutes down the road or 2 days away from being delivered.
Utilizing 2022 eCommerce personalization trends like targeted pop-ups, trending searches, automated messages, PDP’s, UGC, and customized geo-tagged information, will help you provide a personalized experience to shoppers that allows them to connect with your brand in a way they never have before.
Personalize with Falcon
Falcon specializes in fulfillment. We provide a personalized experience through accurate delivery times, tracking, and updates. Furthermore, we cater to clients that offer a unique unboxing experience. If you want to set yourself apart from corporate brands and boring boxes let us help. Learn more about how partnering with us builds an end-to-end personalized experience for your customers.
